Perpetual Marketing

How to Choose the Right Advertising Agency

December 13, 2019 By Gilbert

Advertising plays a crucial role in the marketing schemes of most, if not all, current businesses. Additionally, most people see advertising in some form multiple times a day every day! Businesses need to advertise to raise awareness of and desire for their product or service, but finding the right advertising agency that fulfills a business’s needs can be a bit tricky. However, you can never go wrong by researching the top advertising agencies in Los Angeles, for example, and narrowing the field from there!

Traits of Successful Advertising Agencies:

Not all advertising agencies are created equal. The top advertising agencies in Los Angeles, for example, are called such for a reason. They are a cut above the rest, and they have earned their place. Many top advertising agencies share particular traits that help them to excel in this field, and some traits of a successful advertising agency are as follows:

Creativity! The ultimate characteristic of an advertising agency that you should be on the lookout for is their creativity. Creativity makes an agency stand out, and it lets people push boundaries and think outside the box. Original and fresh ideas can be hard to find in this oversaturated advertising market, so finding an agency who can consistently produce excellent creative ideas is one you should definitely consider.

Good Communicators! An advertising agency should be communicating with you regularly; whether it’s about ideas, input, or even okaying a decision. You should be able to swiftly reach your advertising agency, and they should also be reaching out to you in order to keep you abreast of what is happening.

Excellent Staff! This one is a given; of course excellent staff is a must, but in order to meet the other traits of a successful advertising agency, its staff must be a cut above the rest. A varied staff with different talents and abilities will allow an advertising agency to meet all of their client’s needs!

Now that you know what traits you should be on the lookout for, all you need to do next is select one of the top advertising agencies in Los Angeles!

What You Should Consider When Selecting An Advertising Agency:

There are a variety of considerations that go into selecting an advertising agency, such as:

Can they successfully advertise themselves? If you’re looking to hire an advertising agency, you’ll want one that can successfully advertise themselves as well. If you’re considering an advertising agency in regards to SEO advertising, for example, the agency should have organic traffic and excellent ratings. Red flags appear when an advertising agency struggles with its own advertising!

What is your overall advertising objective? Knowing what you want to accomplish with your advertising campaign is the first step to narrowing the field of advertising agencies. Are you launching a new product? Maybe trying to bring attention to an older product? Whatever the case may be, you should search for an advertising agency that excels at the type of advertising that you are looking for.

What is your target audience? Advertising agencies who spend vast amounts of their time targeting specific demographic types will already know how to advertise effectively to them. Hiring an advertising agency that already knows the ins and outs of a particular demographic will ensure that your advertising plan excels even quicker than normal.

Keeping all these factors in mind not only arms you with knowledge to parse through the top advertising agencies in Los Angeles, but it also helps you weed out the ones that aren’t up to scratch and that won’t be able to meet your advertising needs.

Tips to Choose the Best SEO Agency for Your Business

October 24, 2019 By Gilbert

How do you find the ideal SEO agency for you? Even with a plethora of options out there, there’s always a chance that you’ll end up with a lousy company that doesn’t understand your company values, which ultimately leads to a frustrating experience.

How Do Companies Choose SEO Agencies Successfully?

A good question, indeed. After multiple interviews and data collection, we have found out that the selection process is not as tedious as we’d anticipated: turns out, all you need is some common sense, a little bit of research, and the ability to hire smart. But before that, make sure you understand what SEO is and the goal set for your hired SEO agency. We limited this research to the city of Houston and will list examples in the sections to come for reference.

The Research

Finding out how Houston-based companies sought out Houston SEO agencies for help and the process involved in hiring them was not tough. This process is not highly scientific and can be categorized into three main pointers.

Tips on Choosing the Best Houston SEO Agency

When it comes to choosing the right SEO company, it’s all about thinking smart and being logical. Take your time to make the decision and do not rush into the process (even if that means taking a few days or weeks to understand SEO and the process involved). Ultimately, the goal is to drive traffic, leads, and sales from searches to your website. The right Houston SEO agency is out there, you’ve just got to find it, and here’s how.

Look up the SEO agency’s past performances

Just like your business works, performance matters for SEO agencies as well! Houston SEO agencies, in particular, have a smaller market, and therefore, it is not uncommon for these companies to exaggerate about their performance and clients, even. So ensure you give their past performances a thorough look through. This could be with reference to portfolio examples, case studies, client testimonials, and/or industry awards.

Their internet marketing strategies are rather impressive, and they claim to take pride in the positive impact they seem to have on their clientele. If you check out their website, you will find many clients who have posted video testimonials about how this Houston SEO agency helped boost their business with the aid of SEO, web design, and Pay Per Click techniques. Their written testimonials also praise their work ethic and explain how truly beneficial their efforts were towards the success of the business.

Proven performance must be number 1 on your list while scanning for Houston SEO agencies- this will help narrow down your list by a large factor. Ensure you have verifiable proof that the company is an expert in the field, and they can (and have, in the past), driven meaningful results for their clients.

Ask Current or Past Clients About Their Experiences

Even if an SEO agency boasts exaggerates about their work ethic and success with clients, always trust the stories their previous clients have to tell you. While reading in-depth testimonials and watching interviews about the agency can help you get an idea about the overall client experience, asking them directly about their experience will give you a more enhanced version of their strengths and weaknesses.

It is crucial that you call at least 4-5 previous or current clients of the Houston SEO agency to vet them; find out the effect the agency had on your company and learn everything you can about their approach towards achieving their business goals and the overall SEO process. This will give you a clear picture of how the company is run and its reporting style. This third-party view of the agency gives you the advantage of experiencing their services before you even hire them. Not only does this help you choose the best SEO agency in Houston, it helps you narrow down your list of options by a lot. Find out more about the companies that actually check off your requirements.

Meet the SEO Agency Yourself and Ask Them Questions

…And finally, meet the toned-down list of agencies one-by-one, and ask them specific questions about their skills and performance in SEO. The more questions you ask them about their past performances, the clearer picture you’ll get about how they’d perform with your company. A well-rounded company won’t hide details from you!

Video Games: The New Battle Ground of Advertising

October 24, 2019 By Gilbert

Video game advertisements are becoming ever the more popular amongst consumers, and they are often more sought out than the games themselves – but why? And how can businesses use this to their advantage? Let’s take a look at this new frontier of advertising and see what is in store for the future.

TV and Radio Fall

TV and radio advertisements just don’t work like they used to. Consumers watch Netflix and skip on those pesky commercials, and they use Spotify to avoid them on the radio. The fact is, businesses have been struggling to reach audiences in the same ways they used to. This means that companies have had to look for alternative means of marketing, which is where video game advertisements were able to fill the gap.

Video game advertisements have been regarded now as the new battleground for advertising, as old methods fail to catch the attention and loyalty of consumers. Businesses needed somewhere to turn, and video game advertisements are just the right place. These are modern times, and advertisers can’t continue to rely on old methods that no longer work. Modern solutions, such as video game advertising, are completely necessary in this day and age, when consumers don’t have the time or the desire to sit in front of long, boring advertisements.

Consumer Expectation

We now live in a time where consumers know that companies are trying to advertise to them, and they get bothered by constant bombardments of marketing. This can even lead to negative associations with the product that is being advertised to them. Advertising is often regarded as the enemy for consumers when it comes to other methods; however, businesses have seen a totally different outlook when it comes to video game advertisements.

Consumers actively seek out and enjoy interacting with a lot of video game advertisements, and they even make videos discussing where to find these “Easter eggs” with their fellow gamers. Consumers today want to be engaged with, so businesses need to make sure the advertisement itself is fun enough and grabs attention. Rather than sitting through ten minutes of commercials, a gamer can be excited when they unlock that Redbull themed power drink for their character, and they will have more positive feelings about the product as a result.

Video game advertisements are often entertaining, and they allow an unprecedented level of connection with the consumer base for companies. Consumers want fun, especially in such a fast-paced society like ours, when relaxation time is highly valued.

Reach and Influence

Video game advertisements can reach a huge consumer base. Not only does the video game advertisement reach the standard purchasers of the game, but many others that may follow the gamer on YouTube or social media as well. Many gamers have astounding influence on social networks and YouTube, reaching millions with video walkthroughs, tips and tricks blogs, and posts about cool new finds in the game. This “second-hand advertising” means that companies get way more exposure without putting in way more marketing efforts.

Cost

Video game advertisements are also much easier profit-wise. While TV and radio advertisements, as well as other marketing channels, can be extremely expensive, video game advertisements are often cheaper and offer more long-term benefits. After all, the gamer may see that advertisement every time they play, and they may interact with it on a daily basis. How many consumers are going to watch the same commercial over and over? Gamers pay for the video games, meaning that, even if they don’t buy your product, you won’t be out a ton of production money for nothing. The game sales will already cover production costs, and then businesses can make additional money by using their products in-game as advertisements.

You have much less to risk financially when going into video game advertisements because it’s a much safer bet for your money. Businesses can rely not only on the proven success of these video game advertisements, but on the low cost of them, too. It’s a win-win situation for companies who are trying to market strategically.

Overall, video game advertisements are an excellent way for businesses to market effectively, and they have been trending upwards as video game technology progresses. Businesses can reach and secure much larger consumer bases than ever before, and they won’t break the bank to do it. Any wise company that needs marketing should consider video game advertisements before all other streams of advertising.

SEO – The Key to Internet Marketing

March 24, 2019 By Gilbert

If you are a business owner or involved with any aspect of business promotion, you have likely heard of SEO. You might have even employed SEO techniques for marketing your products or services. But if you haven’t or are still not convinced about SEO for your business then you might be missing out on the best way to promote your products on the Internet.

Here’s more information on the importance and the necessity of SEO for Internet marketing.

SEO – The Necessary Good

SEO is not something that you don’t want but ‘can’t do without’ kind of necessary evil. It can help you market your business in an affordable manner and actually guarantee solid ROI or return on investment.

Yes, SEO can bring you solid returns on your valuable investment. If you implement proper SEO practices for your business, you can actually see tangible results in terms of growth factors such as brand awareness, more sales, valuable leads, and customer engagement.

SEO is a technique or rather a number of practices that can help people looking for specific businesses find them through search engines. With the right SEO techniques, you can ensure top rankings for your business on search engine pages.

Now, why is this important?

When was the last time you went beyond the top search results when looking for something online? The likely answer is probably a long time ago or never.

Consumers now look for the things they want on the Internet. Even if you only have a physical store, you need to have a presence online so that your prospective customers can find you. For instance, good El Paso SEO can help people looking for something in your business category in your town find you online and then reach out to you in your brick-and-mortar establishment.

So, to put it very simply – if you do not employ SEO for your business, you might be losing out on getting new customers.

SEO – the Implementation

Of course, as a business owner, you are not likely to have the time to do the SEO work by yourself. You might not even have the necessary know-how for SEO. But you don’t need to do away with SEO just because you don’t have the right technical expertise for it. For SEO to show real results, it is best to hire specialists for it.

For example, let’s say you run a business in El Paso. In that case, local SEO in El Paso offered by a specialist team can do wonders for your business.

Local SEO practices can help you reach anyone looking for the products or services you offer in or around El Paso. If someone is visiting El Paso and looking for a nice boutique for baby gifts, they are likely to first look online rather than just meandering through the town looking for the right store. Local SEO can simply put a business at the forefront of prospective customers looking for specific products or services.

SEO involves a number of practices that include research, planning, content creation, marketing, analysis, and more to build a cohesive plan to promote a business. For instance, the research can be about finding the right keywords that your prospects are likely to use to find products or services for your business category. The content creation can be for making a website user-friendly and to help it reach the top of SERPs or search engine result pages. The analysis part is to review the work and the corresponding results in order to tweak or change SEO strategies if needed.

So, with the right team of specialists to help the SEO work for your business, you can promote your business in remarkable ways.

SEO work can be very affordable. You don’t need to spend a fortune to hire a team or an agency for your business’s SEO requirements. Even small businesses can afford to implement SEO with the help of the right experts. You can opt for SEO services as per your budget by discussing it with the right local agency to serve your requirements. SEO actually works. You will be able to see real results by using analytic tools and measure the success of your SEO plan.

Key Pointers when Hiring a Reliable Local SEO Firm

December 27, 2018 By Gilbert

Companies meet their marketing needs without having to incur huge costs. However, choosing the right company might be a confusing issue for you. There are a number of factors you need to consider while hiring a reliable SEO firm.

Research their website: One of the most important and easiest ways to appraise the success of an SEO company is to assess their website. You need to spend time researching the website and to check if popular search engines show the website on their results and if the website is on top of their list or not. It helps to read and evaluate the usefulness as well as the relevance of the content shown on their website. In addition, you can also check if the SEO company has links from other websites to theirs.

Experience: An SEO company should have experience and technical skills to carry out efficient search engine optimization. They should have the personnel to create an effective marketing plan for your business. Take a look at the clients they have worked with in the past and the campaigns they have created in order to get a better idea of the skills they have. You need to ensure that their strategies have increased the web traffic of the client and also increased the website ranking. Try to avoid companies which make false or unnecessary claims of their success.

Market status: The company should enjoy a strong reputation in the market. The company should not have any negative reviews or comments about their work and should have an exceptionally good reputation because it will be handling the reputation of your company in the market. When you choose a company with a bad reputation in the market, you are not choosing the right partners for your growth.

Price: The cost of service is crucial to consider, but it should not be your sole consideration. You need to ensure that the cost of service offered by the local SEO firm fits into your budget. You need to ask the fees they charge for comprehensive marketing services and for specific services like SEO, PPC, and SEM. Choose the company that offers the service at the best rate in order to find a value for money.

Patrons: A successful local Houston SEO firm will have a number of good clientele they served in the past. You can also contact them to find out whether they were satisfied with the services offered by the SEO company or not. You can inquire if they deliver on time and whether they are making any false claims or not. If the company does not provide details about their clients, it means they are making false claims.

Privacy policy: You need to understand that SEO is a continuous process and it will need constant updates and changes in the strategy. This is why you need to choose a company that offers consistent services and updates their SEO techniques in your website whenever it is required. You need to ensure that the company has a privacy policy which keeps the information secure so as to ensure that your competitor does not have similar techniques of marketing.

Keep these factors in mind in order to hire a reliable SEO company for your business. You need to remember that SEO is a constant process and when you hire a company, they will be working with you for a long period of time. It is important to choose professionals who have the experience and technical skills in the field. When you compare SEO to any other marketing mediums, you will notice that it has a higher ROI and is much more effective than print or visual form of marketing. You can either use the Internet to search for companies that are reliable and trustworthy in your area or seek advice from friends who have hired an SEO company for their business. Gain thorough information about the company before you sign the final agreement.

Why Hiring a Digital Marketing Agency is the Right Choice

December 27, 2018 By Gilbert

Well, you’ve finally decided to investigate outsourcing your marketing needs to a marketing agency in Austin, so you can grow your business. It’s normal to look at the assorted marketing options such as building an email list, PPC, SEO, social media, and blogging and not know where to start.

For this reason, it makes complete sense to work with a digital marketing agency in Austin. In this post, we’ll explore some of the reasons why working with one is the right choice.

Save Time and Money on Training

For most businesses, online marketing means hiring fresh staff to run campaigns; and then you must stay on top of what they’re doing as well. You can’t forget that you’ll also have to use time and resources to set up both the team and the campaign; which can get expensive. A digital marketing agency in Austin can come in handy because they can take the brunt of this burden from you, so you can focus on your brand.
When you work with a digital marketing agency in Austin all you’re left to worry about is keeping them up to date with your timeframe and goals. You don’t have to train them or manage them. They’ll take care of all aspects of your online marketing endeavors.

Work with Marketing Experts

Most small businesses owners are overwhelmed by how time consuming it can be to learn and understand processes such as social media marketing and SEO strategies. It not only takes time to learn but these steps take time to implement. When you work with a digital marketing agency in Austin, you’re gaining access to qualified, experienced experts.

Stay on Top in Your Industry

You know how important research is before you launch a marketing campaign, but did you know that you also have to be knowledgeable about your competition too? You must know who’s popular and what marketing techniques they’re using. Your goal is to get on top of the search engine results page when people search for your product or service. When you outsource you can shift this onus to the marketing agency in Austin that you hire.

Additionally, a digital marketing agency in Austin can find and research your target audience. They’ll study their interests, behavior, and preferences to make sure that the marketing strategies they use will bring the maximum results possible.

You Can Get New Ideas

Digital marketing is sometimes a gamble. Some things work while others don’t and can bring disappointing results. A good digital marketing agency in Austin will give you many ideas on which techniques will give you the best results. They’ll also assess your marketing efforts and create innovative ideas based on what your consumers think.

A Digital Marketing Agency in Austin Offers a Scalable Service

One of the main benefits of working with an online marketing agency is their scalability. With other aspects of your business you must increase the number of employees you have when you experience business growth, or you want to launch a new product or service. This means you need more resources to support the growth.

This isn’t the case with a digital marketing agency in Austin because you don’t need to constrain your current staff or expand them. A reputable company can accommodate your marketing needs as your business grows. They usually offer many packages and plans to suit the size of your business.

Having a flexible and scalable digital marketing agency in Austin is ideal when you’re trying to break into, or you’re targeting a new market.

A Digital Marketing Agency in Austin has the Proper Tools

Let’s face it, to succeed with online marketing different tools are needed for each campaign. Unfortunately, there isn’t a one-tool-fits-all when it comes to digital marketing. Most of the tools are premium services that cost more whenever there’s an upgrade.

These premium tools include: analytics, keyword research, competitor analysis, paid search management, and automation tools. The cumulative cost of these tools can be substantial for a small to mid-size business. A digital marketing agency in Austin will already have these tools so you don’t have to worry about recurring costs.

As you can see, hiring a digital marketing agency in Austin is the right choice if you’re short on time and expertise. Hiring an agency lets you get started with your marketing campaigns almost at once and you can avoid the steep learning curve of doing it yourself.

Marketing Job Interview Questions and Answers

August 28, 2018 By Outley

The modern marketing field has changed over the years and the candidate you will select should have updated knowledge about this changing marketing landscape. But testing marketing knowledge is not so easy.

We have prepared a list of frequently asked marketing job interview questions and the best possible answers for them.

Tell Us Three Important Components of a Successful Inbound Marketing Strategy

There is no right answer to this question and the inbound marketing strategy thrives on more than three components. However, there are some answers that show the candidate has updated knowledge on how to attract and delight customers.

. Designing a landing page to encourage customers to download more content or a blog with a right call to action statements.
. Defined social media strategy with influencer marketing and creative ways to delight targeted audience.
. Buyer personas and customer success strategy.

You won’t learn more about the candidate from the explanation of these phrases or terms. Rather, you should pay attention to the way candidate responds. You can expect better answers if you pose this question to managers.

Is Social Media Marketing and Digital Marketing the Same?

There can be two right answers to this question. The first right answer is they are two different things and the second right answer is social media marketing is an element of digital marketing. Here is a simple answer to the question.

Digital Marketing refers to use of the digital platform, channels, and devices to promote products and services. Social Media Marketing refers to use of social media platforms like Facebook, Instagram, Twitter and other social media platforms to promote products and services.

How Would You Plan a New Product Launch?

This is one of the marketing job interview questions that would help you understand a candidate’s confidence and capability to lead. You need to look at different aspects such as how the candidate communicates between teams and utilize other team members for the product launch.

Gone are the days when product launches were successful even when not planned. The candidate should have knowledge of all processes of product launch from start to finish. You should look for the process used to understand targeted audience needs, testing the concept, marketability tests, and use of business analytics to use the gathered data.

What Are the Important Areas of a Marketing Funnel?

Most marketers would only focus on one part of the funnel when answering this question. As an interviewer, you need to ask some follow-up questions to get to know about their understanding of the other parts of the marketing funnel.

Awareness, interest, evaluation, commitment, and sale are important parts of a marketing funnel and the candidate should have knowledge of different tools used in marketing stages. Any candidate can name a lot of tools but you need to ask candidates how they plan to use these tools in a marketing campaign.

Every marketing team is required to optimize the funnel to get the best results. Here is where you would get an opportunity to understand and analyze the thought process of the candidate and his clarity and understanding of how different funnel steps are connected.

Give Us an Example of a Lead Generation Campaign That You Would like to Work on

Not every marketing campaign is likely to generate same types of leads. When you ask this question to the candidate, don’t expect an answer on how businesses generate leads. The purpose of asking this question is to check the candidate’s ability to think on the spot and do some brainstorming to find answers.

Be prepared to answer questions that an interviewee may ask. Experienced marketers are more likely to ask open-ended probing questions like what kind of qualified leads you expect from this campaign or how leads are scored in your organization. The follow-up questions with specific parameters show the analytical thinking capability of the interviewee that is a good sign.

You can use these marketing job interview questions or similar questions that are relevant to your hiring needs. However, before you interview candidates, talk to your marketing team and learn more about different marketing aspects in detail.

Ten Secrets to Hiring the Right SEO Company

August 14, 2018 By Gilbert

Purpose of SEO

In general, when somebody searches for something through the internet platforms, he or she just types one or two words or a related key phrase and google. In a split of a second, the searcher can see a lot of related topics on the screen. However, the searching individual will see only the first page result and will click a couple of links that appear there. Hence, it is highly important for all businesses to become visible in the initial places in the SERP. The results will pop up in two different types; one comes from the glut of similar contents. The particular search engine recovers it using the keyword or key phrase used by the searcher; this is the organic search result. The second one is inorganic (sponsored), and for this, the company concerned pays the search engine a fixed amount. The effective method for getting dividends for the inorganic search is Search Engine Marketing (SEM), and for the organic search benefits, one should do the Search Engine Optimization (SEO).

There are several technical aspects that one should take care, while performing the SEO in a perfect way. Only when you do these tasks in a professional way without any flaws, you can expect for better results. However, it is practically wise to entrust the task of SEO works to a specialized company, which will take care of the entailed tasks competently.

Ten Secrets to Hiring the Right SEO Company

The use of key words and key-phrases in all the contents displayed in the website is a must. The creation of a user-friendly website is highly significant, and it should have a receptive design. The contents should be keyword-rich, and for this, proper keyword-research is vital. Frequent monitoring is a must, and must make sure that the contents are up-to-date.

1. The company should possess a track record as successful SEO Companies in Houston. You must make sure that the company that has the necessary technical education, training, and hands-on experience. You can assess the professional capability and the reliability of the firm by taking into account these essential factors.

2. If your firm does not have a website, the SEO Company must be able to design a responsive website for you. In case, if you have a website, they must be able to assess it and make the needed alterations in line with the SEO requirements.

3. The SEO Company must be able to check professionally the contents in the website. Remember, the removal of duplicate ones if any is a must. Hence, there must be experienced content writers and proof readers in the company.

4. Proper and timely keyword research is an unavoidable thing, as far as the SEO works are concerned. The company must be capable of doing this, and this will ensure that the contents remain fresh at all times.

5. Google indexing is a must, and the SEO professionals must know to measure this and act accordingly.

6. The company should have the knowledge and expertise in handling the various SEO tools like the tools for keyword analysis, creating content ideas, link building, ranking, link removal, etc.

7. The SEO managers must be thorough in setting up and using the Google Analytics and webmaster tools.

8. Editing the title tags, exactly in line with the existing website crawling methods of the search engines, is a significant task. The company with whom you plan to have a tie-up for the SEO works must be familiar with this.

9. The SEO Company must have great expertise in managing the backlinks and must be capable of obtaining quality backlinks from reliable and popular websites, which are in the same niche.

10. Yet another significant point to note while selecting an SEO company is the costs involved. You have to pay a price for quality, and this must be the base for selecting one.

Having said that, it will be rather easy for you to find a resourceful SEO Company in Houston, because, there are many such companies in Houston and suburbs.

Things to Look for in Finding the Best SEO Firm

May 4, 2018 By Gilbert

SEO is an important digital marketing strategy which allows the companies to remain at the top of the search engine results. With the number of companies offering SEO services, it could become difficult to make the right choice. Here are a few things you need to keep in mind when finding an SEO agency Miami.

1. Be realistic: Choose companies that offer real results and do not use guarantees. If you consider something to be too good to be true, then maybe it is. Nobody has the ability to guarantee 100% results and no SEO strategy has been able to achieve 100% results in the past. Be realistic when setting your goals and choose a company that offers realistic solutions for your business. There are certain algorithms which are beyond the control of the agency and any promises of overnight business or rankings should be avoided. You will end up wasting your money if you are lured by promises of overnight results.

2. Experience: Consider the experience of the SEO firm and take a good look at their portfolio. SEO is not something every layman can work on, professional experts spend days researching keywords through tools that will help them build a strong marketing strategy. Consider the length of the time the company has been running and the clients it has catered to. Companies that have not served many clients across different industries do not have the knowledge and experience of helping your business. They might not be able to meet your requirements. Houston SEO firm has an experience and expertise in the industry. Having catered to a number of clients across different industries, the professional experts have detailed knowledge about what works and what does not.

3. Certifications: There is no specific certification for an SEO firm, but there are standard certifications for digital marketing agencies. These include Google, Bing and Yahoo certifications and the companies who hold them have an experience and expertise in the industry. Choose an SEO firm which has the certification and has proven its knowledge of the platform.

4. Case studies: Successful SEO firms should be more than happy to show you case studies. The case studies highlight their work and give examples of their performance and their achievements. The case studies validate their skills and expertise. It is basically a proof that the company has provided results in the past and has made successful marketing strategies for different businesses in the industry.

5. Strategies: Every business has a different strategy that works for them. Ask the SEO firm what type of strategies they use and understand the terms. Learn how different strategies will help your business and what each strategy will help you achieve. Any strategy that may seem unethical should be a concern for you. You do not want your business to be recognized as an unethical firm in the industry. Most companies will not have any problem answering your queries.

SEO can be intimidating if you have no knowledge about it. Hence, it is important to choose the right SEO firm for your business. If you are partnering with the right people in the industry, you will be able to achieve substantial results and grow your business. SEO does not give you results overnight, there are a number of factors that play a significant role in the SEO of a company. If you have the right professionals working for you, you will be able to notice a difference in the business. SEO has become a necessity for every type and size of the business. SEO firm in Houston offers excellent services and has a past record of having served a number of companies in multiple industries. They research the market and offer you a marketing strategy that will help you achieve your business goals.

Baidu Advertising – What You Need to Know?

April 2, 2018 By Gilbert

Accounting beyond 700 million users, 70% + search queries, and responding to 600,000,000 plus online searches a day, Baidu Advertising is recognized as the largest platform in Chine and fourth in the world to attract potential traffic.

For your further understanding, it is better to say that Baidu is the Chinese edition of Google. It has been prepared with services like Baidu maps, images, music streaming, advertising, and Baidu pay per click (PPC) akin to Google Adwords.

Interested to Know More About Baidu Advertising Services?

Well, have a look

BIDHU’s Core Services

With a convoy of global-standard digital marketing services, Baidu is prepared to serve you as one of their most valuable customers. Key services include

 Baidu Pay-Per-Click (PPC) Keyword Search

Akin to Google Adwords, Baidu PPC enables advertisers to promote their services through search results via Baidu’s search engine.

 Baidu Pay for Placement /P4P

The web-based auction allows you for bidding and purchasing priority position of ad links supported by specific keyword.

 Baidu Brand Zone

With this, advertisers can enjoy a unique service to share advertisement pages including display banners, social links, videos and more.

 Baidu-DU Ad Platform /DAP

Baidu DU Ad Platform enables Android developers to promote their products to millions of users based out of China.

Baidu Advertising and Research Tools

Baidu Keyword Planner: Synchronized with Baidu’s Advertisement platform, Baidu Keyword Planner enables you to assess the search volumes of your proposed keywords. With P4P facility, you can also make bidding for certain keywords considering its high traffic.

Baidu Analytics: With this, you can effectively track the number of visitors come to your site, the details like the whereabouts of the consumer and more just similar to Google Analytics.

Baidu Zhishu: It offers an index to study historical, geographical, and behavioral data and insights on the volume of searches for particular keywords, its search trends, and other helpful information to get ahead with Baidu Advertising.

How to Get Started with Baidu Advertising

• Given that, Baidu is, basically, a Chinese Search Engine and Online Advertisement Channel, it makes sense that you develop a Chinese version website with official Chinese language and make that easy to read to Chinese consumer.

• Similar to common websites it should include About US, Contact Us business pages with details of company name, address, and contact number apart from details of services offered.

• Ensure that your website is easy-to navigate, user-friendly to your Chinese readers and your potential customers, while it should have the option of accepting payments through Alipay, UnionPay, or WeChat Pay formats.

Verification by Baidu Is Essential

• Verification of your agency in terms of its business identity, product, and services by Baidu is a key criterion before publication of your website. The community checks the legitimacy of your business, genuineness and ensures that you do not market prohibited contents like pornography or gambling in it. Service providers involved in medical, healthcare, drugs and financial product selling may require submission of further licenses and certifications.

• For foreign companies, submission of business registration certificate translated in Chinese translation in addition to an undertaking ensuring it is equivalent to original website homepage with URL is essential.

• Submission of bank account details including local tax clearance certificate, a bank statement, and a check is fundamental.

• Other than producers of food items and medical, necessary verification and approval for opening your Baidu advertising account takes nearly 2-4 weeks time.

Activating Your Baidu Account

Once you are given ‘green’ signal from Baidu with approval, all you have to do is paying the necessary deposit through a Chinese advertising group or Baidu reseller. After deposit, Baidu takes around a week’s time and your account is activated displaying your site.

Conclusion

In order to optimize traffic to your site, which is the key to get page optimization and increased sale, it is recommended that advertisers should get in touch with Chinese or The Woodlands SEO agency to undergo keyword research, finding potential keywords, planning for landing page, putting images and so on.

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