When we are young, we are often told that there is no harm in making a mistake. To quote Magic School Bus, it’s a necessary part of our learning experiences to “take chances, get messy, and make mistakes.” But while making mistakes is an important part of learning, the result of making that mistake isn’t…
Advertising
Know the Importance of a Branding Agency for a Startup
One of the common mistakes of startups is overlooking the need for branding their company image. There is no doubt finances, new hires, shipping and delivery is important for startups. However, advertising and startup branding is also essential for customer outreach and overall success. You need to strategically think about branding that will ultimately get…
Six Reasons Why Inbound Marketing Will Beat Traditional Advertising
The recent trend with marketing is the use of ebooks, blog posts, email campaigns to cover potential customers of a business. These would replace traditional advertising, and it is a bold fact that there is a massive surge towards content marketing for all types of brands. As the surge towards content marketing is on the…
Retail Signage Creates Lasting Effects
One of, if not the earliest, examples of retail signage is found at the site of ancient Ephesus in Turkey. Etched into a rock beside a marble pathway is a picture of a footprint and a lovely lady. Below this sketch is lettering. Loosely translated, this ancient sign reads “this lady is sad and lonely.…
Retail Signage and Positive Consumer Interaction
A recent survey conducted by NRF BIGResearch in which a five-year comparison of Christmas holiday consumer intentions and actions were measured showed a positive upswing in consumer confidence and holiday spending. Categories on this survey included: • Average Amount Consumers Planned to Spend For Gifts • Average Amount Consumers Planned to Spend for Christmas or…