Training within a corporation, company, or other organization has changed drastically in the past twenty years. Today many companies are using online programs and technology to train their employees. This training might be about a company’s policy, such as safety. However corporate video productions have been a popular method […] Continue Reading…
Direct Response Marketing Evolves
When it comes to marketing to the general public there are generally 2 types of methods to choose from. There is a brand-centric model which focuses on your image and getting it in front of your potential customer’s eyes as often as possible. This method builds trust and familiarity, […] Continue Reading…
A Successful International Distribution Campaign
In these current economic times, as some countries gain increasing importance on the world stage, accessing global markets is more important than ever to the success of any business. If you’re looking to expand your business into international markets, marketing and advertising can be a huge task to undertake […] Continue Reading…
Harnessing Mobile Marketing as the future of Information Distribution
In a report put out by the UN International Telecommunications Union agency, as of 2009 there were just over 4.6 billion mobile phone subscribers across the world. With more than 50% of the global population having access to a mobile device, it is no wonder that mobile marketing has […] Continue Reading…
What to Look For In a Video Production Company
Hiring a video production company to boost your marketing efforts is a great idea. With millions and millions of people visiting YouTube and other video based platforms online daily, video marketing is one of the most effective ways to reach your target audience.
Regardless if you are creating video for […] Continue Reading…
The Types of International Distribution Channels
Buying and selling are part of everyday operations. Consumers are an imperative part of commerce. Manufactures’ will use a variety of methods to be able to reach them. The type of method used will be determined by availability, cost and success of both the product and method. Local and […] Continue Reading…
Making a Direct Marketing Plan for Your Product Launch
So you’ve invented a product, your patent was approved and production is underway. Now what? Where are you going to find buyers? How are you going to market it? How much will you sell it for? Will you sell it domestically, internationally, or both? Will you use general marketing, […] Continue Reading…
The Changing Face of the Direct Marketing Company
2013 is over and with it should go many of the standbys of the direct marketing company. The fake free magazines, the advertising postcards and impersonal cold calling tactics, that once were used everywhere, it seems experts agree should go by the wayside. When looking at the direct marketing […] Continue Reading…
Custom Postcard Printing – Keep In Touch With Your Customers through Postcards
A highly effective and affordable medium available for businesses to keep in touch with their existing customers and attract new clients is through postcards. More and more companies are realizing the ways through which postcards can help to popularize their business, thus they are setting aside a specific portion […] Continue Reading…