Are you thinking of hiring a content development company for content production? Seek the best content development firm and get a high-quality copy for your business. In the recent years, businesses have realized the potential of copy and started leveraging content for business. Nowadays, businesses are looking for content […] Continue Reading…
The Impact of Advertising Copy Testing
When we are young, we are often told that there is no harm in making a mistake. To quote Magic School Bus, it’s a necessary part of our learning experiences to “take chances, get messy, and make mistakes.” But while making mistakes is an important part of learning, the […] Continue Reading…
What is Concept Testing?
One of the core tasks that marketers can use to increase a product’s success on the market, concept testing can occur at many different stages of a product’s development. At each stage, from initial vision to packaging and promotion, concept testing helps to narrow the focus of developers and […] Continue Reading…
Know the Importance of a Branding Agency for a Startup
One of the common mistakes of startups is overlooking the need for branding their company image. There is no doubt finances, new hires, shipping and delivery is important for startups. However, advertising and startup branding is also essential for customer outreach and overall success.
You need to strategically think about […] Continue Reading…
Benefits of Direct Mail Solutions for Businesses
In the digital era, you may be tempted to move to online advertising solutions such as email, social media for marketing especially, given the low cost of these medium, but ever wonder if your email or social media messages get to attract the attention of your target audience. Experience […] Continue Reading…
Power of Hand Addressed Envelopes in Direct Mail Marketing
Though people are immersed in their daily dose of technology, marketers believe that the traditional style of sending letters and postcards to their customers is still a successful marketing strategy. Along with other marketing strategies such as advertising, email marketing, digital marketing and social media marketing, the good old […] Continue Reading…
How to Send Effective Hand Addressed Direct Mail Campaigns
Direct mail campaigns are a fast, effective and an affordable option to get noticed by the customers. Direct mail services are a unique marketing form as they not only target the customers, but offer a professional and personalized way to market the products and services. While many of the […] Continue Reading…
Retail Signage Creates Lasting Effects
One of, if not the earliest, examples of retail signage is found at the site of ancient Ephesus in Turkey. Etched into a rock beside a marble pathway is a picture of a footprint and a lovely lady. Below this sketch is lettering. Loosely translated, this ancient sign reads […] Continue Reading…
International Distribution is Necessary
Before the internet, television, or even radio, there was always direct marketing. Remember that entrepreneurial five year old friend you had that set up a lemonade stand in the summer for 25 cents a cup? She made more than enough to buy her and her sister some ice cream […] Continue Reading…
Retail Signage and Positive Consumer Interaction
A recent survey conducted by NRF BIGResearch in which a five-year comparison of Christmas holiday consumer intentions and actions were measured showed a positive upswing in consumer confidence and holiday spending. Categories on this survey included:
• Average Amount Consumers Planned to Spend For Gifts
• Average Amount Consumers Planned to […] Continue Reading…