The recent trend with marketing is the use of ebooks, blog posts, email campaigns to cover potential customers of a business. These would replace traditional advertising, and it is a bold fact that there is a massive surge towards content marketing for all types of brands. As the surge […] Continue Reading…
Power of Hand Addressed Envelopes in Direct Mail Marketing
Though people are immersed in their daily dose of technology, marketers believe that the traditional style of sending letters and postcards to their customers is still a successful marketing strategy. Along with other marketing strategies such as advertising, email marketing, digital marketing and social media marketing, the good old […] Continue Reading…
Eight Tips to Increase Your Direct Mail Response Rates
Today’s kids are born with smartphones in their hands and laptops on their laps. They probably wouldn’t even know why there’s a mailbox outside their house. But for today’s grownups, that same mailbox was once the most precious thing, the same mailbox which brought appointment orders, love letters, New […] Continue Reading…
How to Send Effective Hand Addressed Direct Mail Campaigns
Direct mail campaigns are a fast, effective and an affordable option to get noticed by the customers. Direct mail services are a unique marketing form as they not only target the customers, but offer a professional and personalized way to market the products and services. While many of the […] Continue Reading…
5 Ways to Use Direct Mail Marketing For Small Businesses
Direct mail has been the most profitable marketing tool for ages, compared to other tools such as digital marketing or traditional TV and print ads. The reason for this is simple: it increases the response rate and provides a much higher return on investment with a much lower cost […] Continue Reading…
Why Business Management is Important for the Success of Your Company
There are several qualities that result in successful businesses, and many of these things are organized and driven by managers and management teams. Here are a few of the important things business management teams do well that helps a company’s success.
Cultivate culture
Every company has a culture – or a […] Continue Reading…
Grow Your Business Through Custom Postcard Printing
Postcard print marketing is making a fast revival in today’s age where every marketing avenue is slowly going digital. The biggest reason for this is the high read value of these postcards. They are short, attractive and do not require a huge expense because they do not require envelopes […] Continue Reading…
Retail Signage Creates Lasting Effects
One of, if not the earliest, examples of retail signage is found at the site of ancient Ephesus in Turkey. Etched into a rock beside a marble pathway is a picture of a footprint and a lovely lady. Below this sketch is lettering. Loosely translated, this ancient sign reads […] Continue Reading…
International Distribution is Necessary
Before the internet, television, or even radio, there was always direct marketing. Remember that entrepreneurial five year old friend you had that set up a lemonade stand in the summer for 25 cents a cup? She made more than enough to buy her and her sister some ice cream […] Continue Reading…
Retail Signage and Positive Consumer Interaction
A recent survey conducted by NRF BIGResearch in which a five-year comparison of Christmas holiday consumer intentions and actions were measured showed a positive upswing in consumer confidence and holiday spending. Categories on this survey included:
• Average Amount Consumers Planned to Spend For Gifts
• Average Amount Consumers Planned to […] Continue Reading…