By Gilbert
One of the common mistakes of startups is overlooking the need for branding their company image. There is no doubt finances, new hires, shipping and delivery is important for startups. However, advertising and startup branding is also essential for customer outreach and overall success.
You need to strategically think about […] Continue Reading…
By Gilbert
In the digital era, you may be tempted to move to online advertising solutions such as email, social media for marketing especially, given the low cost of these medium, but ever wonder if your email or social media messages get to attract the attention of your target audience. Experience […] Continue Reading…
By Gilbert
The recent trend with marketing is the use of ebooks, blog posts, email campaigns to cover potential customers of a business. These would replace traditional advertising, and it is a bold fact that there is a massive surge towards content marketing for all types of brands. As the surge […] Continue Reading…
By Outley
Though people are immersed in their daily dose of technology, marketers believe that the traditional style of sending letters and postcards to their customers is still a successful marketing strategy. Along with other marketing strategies such as advertising, email marketing, digital marketing and social media marketing, the good old […] Continue Reading…
By Outley
Today’s kids are born with smartphones in their hands and laptops on their laps. They probably wouldn’t even know why there’s a mailbox outside their house. But for today’s grownups, that same mailbox was once the most precious thing, the same mailbox which brought appointment orders, love letters, New […] Continue Reading…
By Gilbert
Direct mail campaigns are a fast, effective and an affordable option to get noticed by the customers. Direct mail services are a unique marketing form as they not only target the customers, but offer a professional and personalized way to market the products and services. While many of the […] Continue Reading…
By Gilbert
One of, if not the earliest, examples of retail signage is found at the site of ancient Ephesus in Turkey. Etched into a rock beside a marble pathway is a picture of a footprint and a lovely lady. Below this sketch is lettering. Loosely translated, this ancient sign reads […] Continue Reading…
By Outley
Before the internet, television, or even radio, there was always direct marketing. Remember that entrepreneurial five year old friend you had that set up a lemonade stand in the summer for 25 cents a cup? She made more than enough to buy her and her sister some ice cream […] Continue Reading…
By Outley
A recent survey conducted by NRF BIGResearch in which a five-year comparison of Christmas holiday consumer intentions and actions were measured showed a positive upswing in consumer confidence and holiday spending. Categories on this survey included:
• Average Amount Consumers Planned to Spend For Gifts
• Average Amount Consumers Planned to […] Continue Reading…
By Gilbert
In today’s economy, a business is only as good as its latest marketing campaign, which is why many businesses are choosing International Distribution when it comes to getting their products the exposure they need to make a commanding impact in the marketplace. International Distribution is a profit strengthening marketing […] Continue Reading…