Direct Marketing

In the digital era, you may be tempted to move to online advertising solutions such as email, social media for marketing especially, given the low cost of these medium, but ever wonder if your email or social media messages get to attract the attention of your target audience. Experience shows most of promotional emails go…

Though people are immersed in their daily dose of technology, marketers believe that the traditional style of sending letters and postcards to their customers is still a successful marketing strategy. Along with other marketing strategies such as advertising, email marketing, digital marketing and social media marketing, the good old direct mail marketing seems to wave…

Today’s kids are born with smartphones in their hands and laptops on their laps. They probably wouldn’t even know why there’s a mailbox outside their house. But for today’s grownups, that same mailbox was once the most precious thing, the same mailbox which brought appointment orders, love letters, New Year wishes and get well soon…

Direct mail campaigns are a fast, effective and an affordable option to get noticed by the customers. Direct mail services are a unique marketing form as they not only target the customers, but offer a professional and personalized way to market the products and services. While many of the companies spend thousands of dollars on…

In today’s economy, a business is only as good as its latest marketing campaign, which is why many businesses are choosing International Distribution when it comes to getting their products the exposure they need to make a commanding impact in the marketplace.  International Distribution is a profit strengthening marketing tactic that bolsters the success of…

Marketers confess their amazement at direct mail’s continuing relevance in the Internet era, when email and social media should have killed it off. However, a survey by market research firms has shown that a majority of adults over the age of thirty prefers direct mail more than any other marketing medium. And here’s a blow…

Direct mail marketing is one of the best tools for your business in order to reach out to your customers. It can do wonders if used effectively in your business. You will be able to arrive at a large number of people within a short time for a small cost. In terms of awareness, customer…

Postcards have been used for many years to send all kinds of information. Those who would travel found these postcards as a great means of contacting their families back home, as they often contain pictures of the places they have been or other eye-catching imagery. Over the years, postcards have evolved and are now used…

When it comes to marketing to the general public there are generally 2 types of methods to choose from.  There is a brand-centric model which focuses on your image and getting it in front of your potential customer’s eyes as often as possible.  This method builds trust and familiarity, but it takes time and very…

So you’ve invented a product, your patent was approved and production is underway. Now what? Where are you going to find buyers? How are you going to market it? How much will you sell it for? Will you sell it domestically, internationally, or both? Will you use general marketing, or direct marketing? These are questions,…