Direct Marketing

In the digital era, you may be tempted to move to online advertising solutions such as email, social media for marketing especially, given the low cost of these medium, but ever wonder if your email or social media messages get to attract the attention of your target audience. Experience shows most of promotional emails go…

Though people are immersed in their daily dose of technology, marketers believe that the traditional style of sending letters and postcards to their customers is still a successful marketing strategy. Along with other marketing strategies such as advertising, email marketing, digital marketing and social media marketing, the good old direct mail marketing seems to wave…

Today’s kids are born with smartphones in their hands and laptops on their laps. They probably wouldn’t even know why there’s a mailbox outside their house. But for today’s grownups, that same mailbox was once the most precious thing, the same mailbox which brought appointment orders, love letters, New Year wishes and get well soon…

Direct mail campaigns are a fast, effective and an affordable option to get noticed by the customers. Direct mail services are a unique marketing form as they not only target the customers, but offer a professional and personalized way to market the products and services. While many of the companies spend thousands of dollars on…

Direct mail has been the most profitable marketing tool for ages, compared to other tools such as digital marketing or traditional TV and print ads. The reason for this is simple: it increases the response rate and provides a much higher return on investment with a much lower cost compared to other advertising tools. According…

Postcard print marketing is making a fast revival in today’s age where every marketing avenue is slowly going digital. The biggest reason for this is the high read value of these postcards. They are short, attractive and do not require a huge expense because they do not require envelopes and extra effort of stuffing and…

In today’s economy, a business is only as good as its latest marketing campaign, which is why many businesses are choosing International Distribution when it comes to getting their products the exposure they need to make a commanding impact in the marketplace.  International Distribution is a profit strengthening marketing tactic that bolsters the success of…

Marketers confess their amazement at direct mail’s continuing relevance in the Internet era, when email and social media should have killed it off. However, a survey by market research firms has shown that a majority of adults over the age of thirty prefers direct mail more than any other marketing medium. And here’s a blow…

Direct mail marketing is one of the best tools for your business in order to reach out to your customers. It can do wonders if used effectively in your business. You will be able to arrive at a large number of people within a short time for a small cost. In terms of awareness, customer…

Postcards have been used for many years to send all kinds of information. Those who would travel found these postcards as a great means of contacting their families back home, as they often contain pictures of the places they have been or other eye-catching imagery. Over the years, postcards have evolved and are now used…