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Benefits of Direct Mail Solutions for Businesses

May 12, 2016 By Gilbert

In the digital era, you may be tempted to move to online advertising solutions such as email, social media for marketing especially, given the low cost of these medium, but ever wonder if your email or social media messages get to attract the attention of your target audience. Experience shows most of promotional emails go…

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Filed Under: Direct Marketing

Power of Hand Addressed Envelopes in Direct Mail Marketing

September 22, 2015 By Outley

Though people are immersed in their daily dose of technology, marketers believe that the traditional style of sending letters and postcards to their customers is still a successful marketing strategy. Along with other marketing strategies such as advertising, email marketing, digital marketing and social media marketing, the good old direct mail marketing seems to wave…

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Filed Under: Direct Marketing

How to Send Effective Hand Addressed Direct Mail Campaigns

August 18, 2015 By Gilbert

Direct mail campaigns are a fast, effective and an affordable option to get noticed by the customers. Direct mail services are a unique marketing form as they not only target the customers, but offer a professional and personalized way to market the products and services. While many of the companies spend thousands of dollars on…

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Filed Under: Direct Marketing

International Distribution and Taking Your Product to its Consumers

March 21, 2015 By Gilbert

In today’s economy, a business is only as good as its latest marketing campaign, which is why many businesses are choosing International Distribution when it comes to getting their products the exposure they need to make a commanding impact in the marketplace.  International Distribution is a profit strengthening marketing tactic that bolsters the success of…

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5 Benefits of Using Variable Data Printing

March 10, 2015 By Gilbert

Marketers confess their amazement at direct mail’s continuing relevance in the Internet era, when email and social media should have killed it off. However, a survey by market research firms has shown that a majority of adults over the age of thirty prefers direct mail more than any other marketing medium. And here’s a blow…

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Effective Direct Mail Marketing Tips to Reach Your Customers

March 6, 2015 By Outley

Direct mail marketing is one of the best tools for your business in order to reach out to your customers. It can do wonders if used effectively in your business. You will be able to arrive at a large number of people within a short time for a small cost. In terms of awareness, customer…

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Filed Under: Direct Marketing

Postcard Printing and How it Helps

February 8, 2015 By Gilbert

Postcards have been used for many years to send all kinds of information. Those who would travel found these postcards as a great means of contacting their families back home, as they often contain pictures of the places they have been or other eye-catching imagery. Over the years, postcards have evolved and are now used…

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Direct Response Marketing Evolves

February 5, 2015 By Gilbert

When it comes to marketing to the general public there are generally 2 types of methods to choose from.  There is a brand-centric model which focuses on your image and getting it in front of your potential customer’s eyes as often as possible.  This method builds trust and familiarity, but it takes time and very…

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Filed Under: Direct Marketing

Custom Postcard Printing – Keep In Touch With Your Customers through Postcards

January 6, 2015 By Gilbert

A highly effective and affordable medium available for businesses to keep in touch with their existing customers and attract new clients is through postcards. More and more companies are realizing the ways through which postcards can help to popularize their business, thus they are setting aside a specific portion of their allocated marketing budget for…

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Filed Under: Direct Marketing

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Marketing isn't easy. Marketers know that and so do business owners. We, at Perpetual Marketing, seek to make a sense of the art of marketing. While we do so, we invite you to share your thoughts in comments section of our blogposts. We look forward to your ideas and experiences both good and not-so-good ones. Let’s market and market better than competitors.
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