One of the core tasks that marketers can use to increase a product’s success on the market, concept testing can occur at many different stages of a product’s development. At each stage, from initial vision to packaging and promotion, concept testing helps to narrow the focus of developers and maximize resource allocation. The ultimate result?…
Marketing Strategies
Know the Importance of a Branding Agency for a Startup
One of the common mistakes of startups is overlooking the need for branding their company image. There is no doubt finances, new hires, shipping and delivery is important for startups. However, advertising and startup branding is also essential for customer outreach and overall success. You need to strategically think about branding that will ultimately get…
Six Reasons Why Inbound Marketing Will Beat Traditional Advertising
The recent trend with marketing is the use of ebooks, blog posts, email campaigns to cover potential customers of a business. These would replace traditional advertising, and it is a bold fact that there is a massive surge towards content marketing for all types of brands. As the surge towards content marketing is on the…