Getting clients on board can be difficult for some advertising agencies. There are a number of opportunities that can make or break the deal and cause clients to look elsewhere for their creative work. In order to ensure that the process goes smoothly, the best creative agencies in Los Angeles develop their own unique systems that help everyone on the team work together towards the common goal: getting clients on board for the long term.
Developing a Unique Approach
In order for the process of getting clients on-board to go as smoothly as possible, the best creative agencies develop their own unique approaches. A flexible yet comprehensive process allows everyone to work together in order to make all of the pieces fall into place.
Five Proven Ways to Get Clients On-Board
There are many different aspects that creative agencies must remember when working with potential clients. It is often a tricky balance. When developing their processes, the best creative agencies keep in mind the following:
1) Keep it personal
Even though the process is something that can be followed with each potential client, it is important to stay flexible and follow the client’s lead. Nobody wants to feel like a generic account or that boxes are being checked off at each step. Agencies must ensure that everyone on the team understands the potential client and can tailor their approach accordingly.
Some clients may want a no-frills, straight-to-the-point pitch while others may want to have more creative back-and-forth. Some may require wooing while others are business-only. Agencies that understand what type of relationship their potential clients would prefer are much more likely to land the account.
2) Be flexible with quotes.
Some clients come in with realistic expectations when it comes to quotes and services. Others may feel a little sticker-shock when they realize how much their dreams might cost them. Agencies that are flexible, are willing to negotiate, and can think outside the box in order to help clients get what they need are more likely to gain in the long run.
3) Give a realistic view of what the agency can do.
Being realistic and honest while showing a client everything an agency has to offer can be a difficult balance. The best creative agencies do not oversell, and they do not under sell. They are able to demonstrate their team’s talents while still remaining humble. At the same time, they never overstate what is possible. Being positive and realistic excites the client about working with a new agency while avoiding over inflated expectations.
4) Make personal connections.
Making personal connections is one of the most important elements in getting a new client on-board. They need to learn a team’s working style, how the agency will treat their ideas, and how well everyone communicates with one another. Professional pitch meetings are important, but so are more casual connections that allow individuals to get to know each other better.
These days, making connections can happen either in-person or virtually. Always follow the potential client’s lead when it comes to scheduling online or in person. Either way, the best agencies engage with their clients on a number of levels.
5) Pay attention to the details.
The details are incredibly important when an agency is trying to get a new client on-board. The best agencies do their research and understand the client’s business as well as their industry as a whole. They know what the competitors are doing and have a deep understanding of how to help their client to grow their business. Paying attention to the details helps to build trust.
Clients who feel as though their creative agency is on top of all of the smallest details are more likely to get on-board quickly.
Characteristics of the Best Creative Agencies in Los Angeles
The best creative agencies in Los Angeles incorporate all of these important factors in order to stay at the top. They have skilled team members who are incredibly good at communicating with potential clients. A few of the characteristics of these top agencies include:
• Highly skilled communicators
• Deep understanding of their clients’ industries
• Many years of experience in the marketing industry
In the end, the most successful and best creative agencies in Los Angeles achieve that status because the members of their teams understand their clients. They see each of their potential clients as unique and proceed accordingly.