The key objective of marketing is being connected with your target audience in the right time, right place and with right product. With the escalating market buzz to ‘going digital’, you should embrace digital marketing in China to get your potential customers online, given that, they spend more time with digital devices, online search, and shopping. As per report of Forbes, more than 82% of consumers nowadays carry out online research while another survey establishes that 71% of people today prefer buying online.
So, what is the means of getting this enormous traffic in favor of your product or services? The answer is digital marketing.
What is Digital Marketing?
Promotion of your products or services through digital marketing in China, talks about marketing thru electronic media, such as computer, laptop, tablet or Smartphone supported by internet platform. Unlike traditional marketing, fitted with online digital marketing tools and digital mediums now, business people can access consumer feedback, overall market scenario with competitors’ action plans. With necessary analysis of the data, thus, you can effectively match with productive marketing campaign and enjoy increased market access, purchaser reliance, profitability, and stay competitive in this cutthroat market condition.
Top Reasons That You Need Digital Marketing
Developing Market Strategy Backed by Valuable Data and Analytics
Most importantly, ‘going digital’ with Google Analytics enables you to track the details of customers who have gone through your website in real time. Some of the valued data that you can access through digital marketing in China are:
The amount of people coming to your business page, liking of the visitor, their age, sex, and geographic location. You will get information on the amount of time they spend on your site, type of devices used by them, bounce rates and traffic change. This consumer database and information is extremely valued, by which you can prioritize your marketing channels, formulate/modify marketing strategies, make budget and get to productive and consistent marketing campaigns.
Content Performance/ Lead Generation and Optimization of page
Unlike the traditional marketing product catalog, most of which used to go in to trash bin, with a customer appealing visual product content and by promoting it through social media pages, blogs, and SEO, you can earn higher traffic in your page. They learn about the products or services, show interest on your product, offer ‘Like’, or talk to their peers. The increased traffic and growing customer involvement attest your content worthy to Google search engine and automatically get higher ranking within a few days. This is the key to reach higher customer and boost sales.
Improved Conversion Rates
With effective digital marketing in China strategic tools, you enjoy the opportunity in conversion of your potential traffic to customer. The uniqueness of digital marketing offers two-way communication with customers and leads. Despite making your potential customers disappointed with numerous phone calls, reaching them online is a fantastic choice. Just by sending mails, you can persuade them demonstrating the plus points of your products and services, special features, position your brand, and make them undergo a deal. Thru this process, more leads are generated that eventually boost the conversion rate.
Cost Effectiveness Leads to Increased Revenue and ROI
Opposed to your so-called product promotional endeavors through hiring sales people, telesales, TV, newspaper ads and yellow pages; reaching your customers via, social media platforms, email marketing, content marketing eliminates your promotional expense greatly while returns higher sales and increased revenue. Effective use of digital marketing tools helps in steady brand positioning, stable flow of potential traffic, excess leads that converts into sales. Thus, smarter branding, increased conversion, and better revenue yield higher ROI (Return on Investment) than traditional marketing means.
Connect You with Ever Increasing Mobile customers
One of the biggest advantages of digital marketing in China is knocking the millions of consumers, regardless of their age, sex, or professions who spend more and more time on their mobile devices and buy online through their devices. Compared to all other digital devices, emergence of Smartphones has literally taken the global market within your figure tips now.
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