Hiring a China digital marketing agency will be advantageous if you are planning on expanding your business in China. While the vast domestic market in the country offers plenty of potential to foreign companies, many of them stumble on the twin roadblocks of language and culture. The simple fact is that without having a solid understanding of Chinese language and culture, you are not going to be able to enjoy a great measure of success there.
A majority of the internet savvy consumers in China, even if a growing number understand English, prefer online interactions in their native language. They also possess a lot of ethnic pride and will not regard your brand too kindly if you make too many embarrassing or offensive cultural faux pas. To avoid damaging your business prospects in the country, you should team up with a reputable and experienced digital marketing agency.
Hiring a digital marketing agency
Accessibility is a crucial point when hiring a China digital marketing agency (adstochina.westwin.com/China-digital-marketing-agency). Do they respond quickly to emails and phone calls? Are they willing to answer your concerns? Here are a few more things to consider before making the hiring decision:
Do they understand how to identify and connect with a target audience?
Identifying your target audience is one of the first things you will need to do for brand promotion in China. While there are around 900 million internet users in the country, they are not all going to be interested in your products and services. So, it would be a waste of valuable resources if you try to market to everybody. It will make more sense, and you will get better results if you specifically target people who are likely to buy and use your products and services.
To find your target audience, you will have to conduct in-depth market research and create consumer segments according to interest, income, location, age, gender, spending habits, and more. These will make it more convenient for you to tailor your advertising campaigns to your target audience. They will be more effective as well. However, such market research and segment creation will require fluency in Mandarin or Cantonese, and that’s why you will need a China digital marketing agency to do the work for you.
Before hiring them, inquire about their previous experience in identifying and connecting with a target audience for brand promotion. Find out how successful their previous advertising campaigns were.
Do they have sufficient experience in search engine marketing?
If you have done search engine marketing abroad, you will find it somewhat similar yet different in China. To begin with, the Chinese government requires all foreign businesses to get official approval before they engage in search engine marketing on the Chinese internet. You can open and set up the official PPC advertising account only after you get the governmental green light. You will also need to comply with Chinese rules and regulations to continue operating your account.
The China digital marketing agency you hire will handle the account application process for you and will help you to set up the account. They will assist you in creating advertising images, banners, and videos, and in writing search engine optimized advertising copy.
Do they know how to do social media marketing?
Social media is a huge deal in China, and you will need to be on the different Chinese social media platforms to raise public awareness for your brand. The digital marketing agency will help you to open social media accounts and will manage these for you. Along with posting regularly on these platforms, they will interact with your followers, other users, and influencers to create more interest in your products and services.
Do they know how to plan and implement an effective content marketing strategy?
A well-planned content marketing strategy is crucial for advertising success. The digital marketing agency will help you plan a content calendar to create informative, engaging, entertaining, and emotional content that will resonate with your target audience. They will also tailor your content to incorporate current social media trends and high-ranking keywords. That will be useful in bringing more traffic to your social media sites and website and could potentially result in more sales.
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