When it comes to taking a brand closer to the audience, nothing beats online marketing. It is where most of the customers live virtually and social media channels and microblogging sites are the best destinations for the same. While the whole world knows Google and Facebook as best online marketing platforms, the story changes when it comes to online marketing in China.
What is Weibo?
Weibo is China’s microblogging site that has over 445 million monthly active users. This tells its potential as the marketing channel to build a brand and push it closer to the users.
Weibo marketing is an easy and effective way for any business to get closer. Chinese believe in sharing and consider the products recommended and shared by their friends and others as reliable. This is how businesses can build confidence in users through marketing on Weibo.
Potential of Weibo Marketing
Due to its top position among microblogging sites in China, Weibo offers many advantages when a brand decides to boost its presence. Here are some benefits that Weibo offers for businesses:
Weibo has millions of users who visit it monthly. This gives a brand the easiest way to reach millions of users at one go when through Weibo marketing (adstochina.westwin.com/Weibo-Marketing). The microblogging site also gives you various options to choose your target customers based on their demographics. Thus, you can dedicatedly target your target customers with ease via Weibo.
Strengthens your brand
Posts that are shared and liked by Weibo users gain immense trust from their friends and followers. It means by creating an engaging and targeted ad, one can take a brand easily into people. Thus, Weibo helps strengthen your brand base in the little budget to a vast geographical area of Mainland China.
Flexible paid strategies
Organic posts on Weibo have a view rate of around 15%. For paid ads, the conversion rate is higher. There are three types of paid marketing strategies on Weibo – Sponsored posts, Weibo tasks, and Fensi Tong. Here advertisers can choose between various plans available in their budget and proceed with such marketing strategies.
Weibo is growing slowly and steadily. Both in terms of revenue and users, the social platform is showing a great increase with every year. Despite the presence of many similar channels and strong competitors, Weibo is surging ahead which makes it a great choice for advertisers.
Most social media platforms use hashtags to create a group of similar products or posts. When it comes to Weibo, keywords play a major role in taking the posts closer to the targeted audience. This, by leveraging their keywords and choosing the best ones that can boost their business, marketers can get closer to the audience easily on Weibo.
Many brands in China are successful through influencer marketing. Chinese trust that a brand is worthy to be tried when it is recommended by their friends and peers and influencers. Thus, if you are looking for influencer marketing, making ads and paid posts on Weibo helps this purpose immensely.
Unlike WeChat, the top competitor to Weibo, the latter is an open platform. It is easy to influence users at a large through Weibo. Engagement and influencing customers are easy through Weibo. Assessing the likes and dislikes of customers is easier on this microblogging site. Thus, companies can tweak their paid campaigns, offers, product designs, etc. to match the taste and interest of the customers.
Online marketing in China is different and challenging compared to the rest of the world. Weibo is one of the top channels for social media marketing in China. With its huge user base, Weibo offers the best way to reach users within the budget. Also, a business can establish its presence by leveraging its unique ad strategies, influencer marketing, and focusing on posts that gain user trust and are likely to be shared easily.
Weibo is an open platform and can help in influencing users easily compared to other social media sites that are intimate and closed. By planning engaging and interactive campaigns, businesses can make the maximum use of Weibo to gain better revenues. With all its unique features and customizable ad techniques, Weibo is definitely an amazing gateway into the marketing of Mainland China.
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