A Successful International Distribution Campaign

In these current economic times, as some countries gain increasing importance on the world stage, accessing global markets is more important than ever to the success of any business. If you’re looking to expand your business into international markets, marketing and advertising can be a huge task to undertake on your own – particularly if you don’t have a lot of expertise in the area or time to dedicate to the task. A direct marketing company that offers international distribution could be the solution you are looking for.

Achieving international distribution for your advertising and marketing materials requires a significant amount of work and specialized skills to do well. You will need to create your marketing materials and have them translated into the various languages of countries in which you want to advertise, and then distribute those materials in the countries. On top of that there’s sending samples to interested customers, making phone calls, attending international trade shows and many other duties.

Unless you really enjoy the marketing component of your business, this is time spent doing something other than what you’re passionate about – most likely making your products and running your day-to- day business operations. Hiring a direct marketing company to undertake your international distribution not only gives you more time to pursue your passion, but also puts people who are passionate about direct marketing at the help of your international distribution. By having professionals who are dedicated to the success of your campaign and your business at the helm, you are greatly increasing your chances of success in worldwide markets.

Having a direct marketing company that specializes in international distribution also means you’ll have people who are experts in global marketing working for you. While global marketing employs many of the same approaches as standard marketing, global marketing also requires knowledge of global finance, global operations, government relations, government human capital management and resource allocation, distributed technology development and management, global business logic, interfirm and global competitiveness, exporting, joint ventures, foreign direct investments and global risk management.

Achieving international distribution also means adapting your marketing plan to the various cultures, traditions and market trends in the countries where you are advertising your products. Your product, packaging and price will likely need some adjustments for each market you want to enter. Your product distribution methods may need to be adjusted based on how the competition is operating in your target market and your advertising will need to be adapted to assure effective engagement of your target customers in each country.

So it goes without saying that you should hire a direct marketing company to undertake your international distribution that has plenty of experience and expertise in all aspects of global marketing.

When looking for a company to undertake your international distribution, you should make sure the company will bare the cost of marketing your company to a worldwide audience, make sure you product is at the top list with distributors; select, negotiate and manage local partners; as wells as consulting, managing and overseeing the clearance process for each market.

A good direct marketing company should also prioritize your products so they get the most exposure possible, select, negotiate and consult with all suitable partners to ensure successful testing and launching of your products to a global market. You should also get detailed monthly reports that will show how your direct marketing service is working on your behalf to market your products and exactly how it’s being marketed. Your direct marketing company should also provide a fully-dedicated marketing and sales team that speaks the languages of countries in which your product is marketed, to guarantee your product gets the best in coverage, media services, guidance, expertise, product analysis, consultations and sales solutions possible – while putting your company’s success as its main priority. Some international distribution companies even provide investment capital to help you test out your product in new, emerging markets.

So you can save yourself a lot of time and greatly increase your businesses chance of success in international markets by hiring an expert firm to do your international distribution marketing.