If you consider yourself an up-and-coming competitive gamer and are thinking about breaking into the tournament world, you’re finding yourself against the best players in the world, those who have teams and training regimens. If you’re serious about moving into the world of eSports, it might be really helpful for you to hire an eSports Agency (www.drumroll.com/ Esports-Agency).
First thing?
An eSports agent’s job is to get you bookings in matches or tournaments, exposure, and to be an extra set of ears on the ground listening for any upcoming events they can help get you into. As you progress in your game, your agent will keep an eye out for opportunities or offers with established teams. These teams will have their own rules, but they can help with training you up to the next level.
The most important thing that an eSports athlete does is play. They have to keep up on game updates and changes in the meta-game, and they need to prepare for specific opponents in high-level tournaments. Their focus needs to be on their game and on their cognitive and physical health. An eSports agency takes care of the business side of the industry so that the athlete can keep improving to become the best they can be.
Optimizing exposure
Obviously, an eSports Agency would help with exposure. Not to disregard the direct approach that your specific agent works with on gaming websites, but agencies will more passively feature their clients in advertisement programs and will use that momentum to try to gain the player extra popularity. This may encourage more team or tournament invites than a player might encounter on their own.
To make sure you are as legally protected as a player should be, make sure you keep aware of your earnings and contracts. An eSports agency can take on that portion of the games and transactions. An agent from an eSports agency will be trained to read and review all of the contractual obligations involved in your contracts with any team or other financial backer. Esports agencies have the ability to contract lawyers to review the documents if more specialization is needed, and when more specifics are included in your contract in terms of both your obligation to your team and your team’s obligation to you as a player.
Buying brand loyalty
Brand loyalty is incredibly powerful in eSports. Agency and awareness can absolutely create demand for your plays, so having an agent show off your high points can be incredibly valuable. An eSports agency can open more doors for you, and they can act as a mediator in negotiations. This can be very useful because there is often an adversarial view to negotiations when they are done through a more neutral part. Obviously, the player is out to negotiate the most beneficial terms they can. Meanwhile, the team owners are motivated to do the least they have to. An eSports Agent can be the mediator and can attack the problem with knowledge of the industry.
A firm backing
The other benefit of hiring an eSports agent is that their firm will have even more power than they do. The firm will promote you because, if you succeed, they succeed. Esports Agents have contacts that would otherwise not be available to you, and they have experience in the industry.
Similar to the ad industry, your eSports agency will promote and support you on social media. Increased views on the agency page mean more people will watch the event you are playing. Winning or losing, being a part of a team can make it very easy for someone to be advertised and supported. An eSports agency can lift players up from any kind of defeat!
Whether you’re an established streamer at Overwatch or Call of Duty, or you are a pro player with Starcraft, League of Legends, or Fortnite, hiring an agent to do the marketing work for you can be an absolute power-play to promote your presence on the scene. Navigating the scene without a guide is like trying to track down a Dark Templar without an Overlord.
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