Leveraging the power of the Chinese search engines is crucial if you want your business to make an impact in the domestic market. Since the government does not allow foreign search engines to operate on the Chinese internet, it is the regional ones like Baidu, Shenma, and Haosu that will matter for search engine marketing purposes. Of these, you will do well to concentrate on Baidu. Here are some of the top reasons for investing in Baidu SEM (adstochina.westwin.com/baidu-sem):
Baidu is China’s most powerful search engine platform
Commanding nearly 95% of the internet space, Baidu has over 60 million daily users, and many of these use the search multiple times every day. That is why Baidu is so useful for business marketing. By advertising on Baidu, your products and services will show up regularly in the search engine results and become a familiar sight to the platform’s ever-growing user base.
Such brand recognition can lead to potential sales, and your business could gain a following. On the other hand, if your brand does not appear on or ranks low in Baidu’s search engine results, you might as well as not exist in the Chinese market.
Baidu has a very effective pay-per-click (PPC) service
Baidu’s pay-per-click (PPC) service is also known as Baidu SEM and Baidu Tiguan. For online advertising purposes, it is easy to employ and effective. If you have ever used foreign PPC services, getting started with Baidu PPC will be a breeze. You will need to first research relevant keywords for your clickable advertisements and then bid on those. You can then include those keywords in the advertisements, and they will show up in the search engine results every time someone searches for that keyword.
So, using the top-raking keywords will ensure that your advertisements will get maximum views. You must pay Baidu a specified fee every time a user clicks on your business advertisement. Depending on how attractive and appealing the advertisements are to viewers, they could lead to a higher conversion rate.
Baidu offers a range of customization options for advertisers
Effective marketing is not just about having well-designed advertisements, but also about reaching out to the right audience. So, you need to first intensively research the audience that is mostly like to use and buy your products and services. With Baidu, you can then customize your advertising campaigns to fit the different segments of your target audience. The customization can be according to their age, gender, location, occupation, income, interests, habits, and more. That will allow for more surety in your advertising. The target audience will be more likely to respond positively to the advertisements and transform into long-term customers.
Baidu allows advertisers to make use of AI technology
The use of artificial intelligence is advertising is only going to grow in the coming years and will bring more convenience and efficiency to your marketing efforts. With Baidu SEM’s AI technology, you can already research and reach out to a wider audience according to their location, click history, and search patterns. By targeting the right audience in this manner, you will be able to present your products and services before the people that are most likely to buy and use them.
Baidu lets advertisers keep track of performance metrics
For the Baidu SEM advertisements to produce the positive results you want, you must keep track of their performance metrics. You need to know how many impressions they make and how many clicks they get. You also need to keep track of how many conversions the advertisements get and what the bounce rate is. Having this information will help you to tweak, change, and improve the advertising campaigns and get better sales results for your business.
Investing in Baidu SEM can make an immense difference in the success rate of your marketing campaigns. Of course, to get started, you will first need to get official permission from the Chinese government. Additionally, to gain higher online visibility on the search engine, you will need to get a Chinese website company to provide the hosting for your business. Websites with .ch suffixes get a higher ranking on Baidu, while foreign-hosted ones rank lower or may not appear at all.
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