Before the internet, television, or even radio, there was always direct marketing. Remember that entrepreneurial five year old friend you had that set up a lemonade stand in the summer for 25 cents a cup? She made more than enough to buy her and her sister some ice cream and it was a beauty of an idea! While over time, people have found a way to improve on this formula, the benefits have remained the same. The marketing concept is called direct response television (or DRTV) and it is the wave of marketing that has taken the world by storm. DRTV has gathered an enormous amount of steam over the past decade because it accomplishes for the modern era what worked for that dreamy five year old many moons ago. But why not expand those markets and think about international distribution when deciding on moving forward with DRTV for your product?
Through international distribution, you can gain all the benefits DRTV offers, and expand your potential client base on a global scale. Skip the idea of doing it on your own and hire an agency to work with. In the long run this will not only be the cost-effective solution, but will also help you reach more clients, faster. Working with a stellar DRTV agency, you can bring your product to an international platform, potentially reaching over 80 markets around the world, allowing you a full-scale international presence. And because DRTV builds brands, creates sales and communicates to consumers in a way no way that other marketing forms can, international distribution will only increase your client base in the long run.
Firstly, DRTV is defined as any television advertising that asks consumers to respond directly to the company —either by calling a 1- 800 number or by visiting a web site. This is a form of direct response marketing. And while you might think that there are obstacles to international distribution, like knowledge of the market, translation issues, logistics, operations, international clearances and certifications: the right DRTV agency that knows international distribution well will be able to assist you. Here are some highlights of how a good agency can help:
Language barriers: An expert DRTV agency handling international distribution will have staff that can eliminate any language barriers and step up to the plate to translate any material needed, whether for your website or when airing a show.
Knowledge of markets: When dealing with international distribution, you need experts who know the audience in the different markets your product will be exposed to. A quality DRTV team will help create marketing tools, strategies and offer immediate testing and quick results. Additionally, they will understand pricing strategies and solutions.
Challenges: While you want to expand your client base – there will be potential markets you will want to avoid. A great DRTV agency will be able to provide quality advice and counsel. The idea is for them to think ahead and anticipate any international distribution problems before they cost you time and money.
We all know that DRTV cuts out the middle man, helps you gain profit in a cost effective manner, and is the fastest way to create a dialogue with a consumer about your product and company therefore fostering a longer-term relationship. Expanding this idea through international distribution will not only enhance these advantages, it will also help increase your profits and awareness for your product … all around the world!
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