It’s no surprise that the esports industry is taking over the world. It brings together sports, where the fans are diehard, and gaming, where players are practically addicted. This arena delivers marketers, particularly esports agencies, a unique opportunity to reach a massive audience, to employ the most creative marketing strategies and tactics, and to design networking opportunities that have never been seen before. However, marketers and advertisers alike are fast catching on to the lucrative opportunities that this rapidly growing industry holds. That’s why your search for a “marketing agency near me” may be bringing esports to the top of your results list.
The best esports agencies know how to stay ahead of the game and keep doors wide open to each and every prospect in the esports marketing game.
Still new to the concept? Here’s a quick rundown. In esports, gamers compete in a multitude of video games, from NBA2K to League of Legends. Both the competitor pool and the fanbase are growing, not just in number, but in any demographic you can think of. So, whatever your target audience, you’re guaranteed to reach a good portion of prime people when you reach out to the best esports agency to build strategies that leverage this massive marketing opportunity. In fact, today, over 380 million people around the globe are tuning in to esports.
Part of these huge numbers lie in the accessibility and affordability of the digital platform over the traditional sporting venue. The other big draw that might have you clicking esports when you are searching for a “marketing agency near me” includes the creative ways in which we can successfully strategize.
One other way creative esports agencies are growing marketing opportunities is through agency rivalries that take advantage of the competitive gaming platform. Essentially, any agency’s team competes against another agency in any chosen video game. By creating a league and scheduling regular competitions, the door is open to stronger networking, raising more money, and supporting a charity your team cares about. And don’t forget, there’s nothing more fun than taking the win to boost your agency’s profile!
Esports agency rivalries grow your player pool and your fanbase
Rather than focusing on individual players, the esports agency rivalry brings together entire teams—the bigger your league the better! Add to this that each player from each team will be leveraging their own audience reach through their social media, livestreaming, and/or in person viewing at the tournament (where logistics allow), and you’ve got yourself an impressive viewership, right within your reach. Just think of the investor potential held in all these numbers.
Esports agency rivalries grow and leverage your network
The esports agency rivalry sets the stage for great numbers of marketing professionals to get together. Not only will your own team collaborate, but networking with pros from other agencies is a chance to learn and raise each other’s bar for excellence in the game, and in the real-world workday. When everyone is working together to support important charitable initiatives, guards are let down and people come together. With this type of supportive network, it becomes easier to access better deals and bigger investments for the esports marketer. This is a chance to show your best self, be professional, and give back where you can. You just never know who might be able to help you access an important inroad.
Esports agency rivalries grow, and improve, your market prospects
We cannot talk about the massive opportunity esports agency rivalries hold without giving a huge nod to the power of social media around these events. As mentioned earlier, when every single participant engages their own platforms, the numbers tuning in to what you’re doing expand exponentially. Facebook, Instagram, Snapchat, livestream platforms: the world is your ever-producing oyster where the viewing time per user is continuously growing.
Now, when we pay attention to who is following and tuning in, the best esports marketing agency has the metrics tracking capability to see two important things. First, they’ll identify your target audience held within all these viewers. Second, they can identify other avenues your business should probably be paying attention to in order to explore new, profitable market streams and users. When you reach out to potential investors or advertisers, having these metrics makes for a much stronger case to support your ask.
If you’re asking yourself, “how can the best esports marketing agency near me” take me to the next level with this exciting new way to do business? The answer is another question: how can’t they? The opportunities for unique brand engagement strategies are endless when it comes to the esports agency virtual battle. From your amateur entry into esports marketing to becoming a champ, the best marketing agency is there to keep you on your toes as your business’s growth is fueled by new possibilities you never imagined.